Monday, October 7, 2013

The Burden of Atlas

Have you heard the old stories of Atlas and how he was fated to carry the heavens on his shoulders? Well... apparently Atlas has moved to Buckhead and he is shouldering signage for advertisers instead. The pay is better, but, oh! the weather!


Atlas promotes a Sherwin Williams paint store
Roswell Rd at Irby Ave
Buckhead


Front view of Atlas


Close-up of Atlas' face

Atlas clearly takes his work seriously. You can tell by his expression that he's a professional.


View from below


Side face view 

He's made of tough stuff.


Fierce titty tattoos

Over time, some parts have fallen away...



Left hand 

But Atlas maintains his determined foothold.


View of Atlas' left foot
And his hunky-ness.


Back view and his buns of steel mesh

Atlas recommends that you get out of the rain by visiting the One Star Ranch on the other side of Irby Avenue. He recommends the BBQ and fries.


One Star Ranch restaurant
Irby Ave, Buck-head


This is traditionally recognized as the spot where, in the 1800's, Henry Irby built his saloon and nailed a deer head over the door so that his customers could fine him. This was clever branding before there was "branding." The brand overtook the location and, all these years later, the neighborhood is known as Buckhead. You can raise a toast to Atlas (outside in the rain) while you're there.

1 comment:

  1. It would be interesting to compare the Buckhead and Midtown Atlases side by side. The midtown one is at Spring St. and Linden.

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